National Route 70 forms the principal route of the Walney to Wear (W2W) long-distance coast to coast cycle route. National Route 70 links the coast at Walney Island by Barrow-In-Furness to Sunderland.

We know that many cycling events are just a little bit too straight and serious – whilst we’re serious about getting things right, what we’re most serious about is making sure that you have fun! We’d ridden a lots of sportives and noticed that they are usually safe and well organised, but sometimes lack a bit of fun and support. We also noticed that many were pretty hard core and competitive and rarely focussed on women or newcomers. We then visited L’eroica in Italy and asked ‘why can’t you have that kind of fun and atmosphere in every cycle event?’ So we decided to make it happen. Sportive Lakes is all about Lake District cycling events which make you smile.

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